Senate Ad Feedback Dial Study

Online Feedback "Dial" Example

Subjects were given a "warmup" video to rate using the online dial and then were shown two ads from competing Senate candidates.

       

2006 Senate Campaign Ads: Feedback Graphs

Click an image below to view a graph of reactions by Democrats, Independents, and Republicans to the ad video as it plays.

Maryland | Missouri | Montana | Ohio | Pensylvania | Tennessee | Virginia

Maryland

	Positive Tone	Negative Tone
Democrat Ben Cardin
Republican Michael Steele

Missouri

	Positive Tone	Negative Tone
Democrat Claire McCaskill
Republican Jim Talent

Montana

	Positive Tone	Negative Tone
Democrat Jon Tester
Republican Conrad Burns

Ohio

	Positive Tone	Negative Tone
Democrat Sherrod Brown
Republican Mike DeWine

Pennsylvania

	Positive Tone	Negative Tone
Democrat Bob Casey
Republican Rick Santorum

Tennessee

	Positive Tone	Negative Tone
Democrat Harold Ford Jr.
Republican Bob Corker

Virginia

	Positive Tone	Negative Tone
Democrat Jim Webb
Republican George Allen