PCL: Political Communication Lab, Stanford University
PCL: Political Communication Lab, Stanford University

Campaign 2012

Presidential General Election Ads: Obama vs. Romney

You can also view our archive of ads from the Republican Presidential Primary.

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Direct Links to Individual Ads

Strong America - Mitt Romney - Nov 5
Small Things - Mitt Romney (SPAC) - Nov 5
Bigger Better America - Mitt Romney - Nov 4
Wisconsin Endorsement - Mitt Romney (SPAC) - Nov 4
Will Ferrell Will do Anything to Get You to Vote - Barack Obama - Nov 3
Un Mesaje Especial Para La Comunidad Latina - Barack Obama - Nov 3
Romney: Wrong for Women, Wrong for PA - Barack Obama (DNC) - Nov 3
America Needs a Leader - Mitt Romney - Nov 3
Delphi - Mitt Romney (SPAC) - Nov 3
Romney’s Closing Argument - Barack Obama (SPAC) - Nov 2
More than a Number - Mitt Romney - Nov 2
Fed Up - Mitt Romney (SPAC) - Nov 2
Flatline - Mitt Romney (SPAC) - Nov 2
Solid - Barack Obama - Nov 1
Cynical - Barack Obama - Nov 1
Chavez por Obama- Mitt Romney - Nov 1
Iowa Newspapers Agree - Mitt Romney - Nov 1
Secretary of Business - Mitt Romney - Nov 1
Real Change - Mitt Romney (RNC) - Nov 1
Broken Healthcare Promises (spanish) - Mitt Romney (SPAC) - Nov 1
China - Mitt Romney (SPAC) - Nov 1
Debate - Mitt Romney (SPAC) - Nov 1
Mesa de Cocina - Mitt Romney (SPAC) - Nov 1
Its Time to Vote- Mitt Romney (RNC) - Oct 31
Connect the Dots - Barack Obama (SPAC) - Oct 31
What He Said - Barack Obama - Oct 31
Romney for Nevada - Mitt Romney - Oct 31
Endorsed (radio) - Barack Obama - Oct 31
Can’t Afford Another Term - Mitt Romney - Oct 30
Crushed by Your Policies - Mitt Romney - Oct 30
Collapse - Barack Obama - Oct 29
Determinacion - Barack Obama - Oct 29
Real Solutions - Mitt Romney (SPAC) - Oct 28
Sleepless - Barack Obama - Oct 28
Who Will Do More? - Mitt Romney - Oct 28
30 Seconds to Name all of Romney’s MA Taxes and Fees - Barack Obama - Oct 27
Remember - Barack Obama - Oct 27
Hands - Mitt Romney (SPAC) - Oct 26
Tied - Mitt Romney - Oct 26
Our Voice - Barack Obama - Oct 26
Unbreakable - Barack Obama - Oct 26
Obamacare - Mitt Romney (RNC) - Oct 25
Orlando Sentinel Endorsement (SPAC) - Mitt Romney - Oct 25
Un Mejor Camino - Mitt Romney - Oct 25
Lena Dunham: Your First Time - Barack Obama - Oct 25
No One Was Looking - Barack Obama - Oct 25
Big Bird, Binders and Bayonets (RNC) - Mitt Romney - Oct 24
At Stake - Mitt Romney (SPAC) - Oct 24
Bow - Mitt Romney (SPAC) - Oct 24
Mitt and David - Mitt Romney (SPAC) - Oct 24
Survive - Mitt Romney (SPAC) - Oct 24
We Stand for Coal - Mitt Romney (SPAC) - Oct 24
What He’ll Do - Barack Obama - Oct 24
He’s Got It Right - Barack Obama - Oct 24
Extremely Conservative and Endorsing Richard Mourdock - Barack Obama (DNC) - Oct 24
El Voto Es Critico - Barack Obama - Oct 24
537 - Barack Obama - Oct 24
Same Promises - Barack Obama (SPAC) - Oct 23
Juntos We Can Stop Them - Barack Obama (SPAC) - Oct 23
Determination - Barack Obama - Oct 23
Better - Mitt Romney (SPAC) - Oct 23
Genuinely Cares - Mitt Romney (SPAC) - Oct 23
Not Optimal - Mitt Romney (SPAC) - Oct 23
Apology Tour - Mitt Romney - Oct 23
Highest Responsibility - Mitt Romney - Oct 23
Clear Path - Mitt Romney - Oct 23
Rebuilding - Barack Obama - Oct 22
- Mitt Romney (SPAC) - Oct 22
Healed? - Mitt Romney - Oct 22
Find a Way - Mitt Romney - Oct 21
The Obama Plan - Mitt Romney (RNC) - Oct 21
Commitment - Barack Obama - Oct 20
The Obama Plan - Mitt Romney - Oct 20
Optimal - Mitt Romney (SPAC) - Oct 19
Not Fixed - Mitt Romney (RNC) - Oct 19
Sarah - Barack Obama (SPAC) - Oct 19
Wonderful - Barack Obama - Oct 19
Made in Ohio - Barack Obama - Oct 19
Bringing People Together - Mitt Romney - Oct 19
Seen - Barack Obama - Oct 18
Trouble Relating to Women - Barack Obama - Oct 18
Sarah - Mitt Romney - Oct 18
Romney’s Way - Barack Obama (SPAC) - Oct 17
Humanity - Mitt Romney - Oct 17
Soluciones Para La Immigracion - Mitt Romney - Oct 17
The Choice - Mitt Romney - Oct 17
Small Business - Mitt Romney (SPAC)- Oct 17
Sack It - Mitt Romney (SPAC) - Oct 16
Who’s in Charge? - Mitt Romney (SPAC)- Oct 16
Main Street - Barack Obama - Oct 15
Character - Barack Obama - Oct 15
It’s OK - Mitt Romney (RNC) - Oct 15
Abound - Mitt Romney (SPAC) - Oct 15
Florida Homeowners - Mitt Romney (SPAC) - Oct 15
Fiscal Discipline - Mitt Romney - Oct 14
Reapply Them - Mitt Romney - Oct 14
Challenges - Barack Obama - Oct 13
Who Shares Your Values? - Mitt Romney - Oct 13
Economic Growth - Barack Obama - Oct 12
Decision - Barack Obama - Oct 12
Biden Laugh - Mitt Romney (SPAC)- Oct 12
Biden Says What He Means - Mitt Romney (RNC) - Oct 12
Strong Leader - Barack Obama - Oct 11
Biden and Ryan: A Heartbeat Away - Mitt Romney (SPAC)- Oct 10
Helping the Middle Class - Mitt Romney - Oct 10
Putting Jobs First - Mitt Romney - Oct 10
Four More - Mitt Romney (SPAC) - Oct 10
China Motors - Mitt Romney (SPAC) - Oct 9
Big Bird - Barack Obama - Oct 9
C’mon Man - Barack Obama - Oct 9
Earned - Barack Obama - Oct 9
Only Choice - Barack Obama - Oct 9
Merecemos - Mitt Romney - Oct 9
Romney Put Profits from China Ahead of Security for America - Barack Obama - Oct 8
Policy - Barack Obama - Oct 8
Stick - Barack Obama (SPAC) - Oct 8
Cameras - Barack Obama - Oct 7
5 Trillion - Mitt Romney - Oct 7
Dishonest - Barack Obama - Oct 6
Melanie - Mitt Romney - Oct 6
A New Path - Mitt Romney (SPAC)- Oct 5
Romney Misled the Middle Class About His Tax Plan - Barack Obama - Oct 5
Born and Raised in Nevada - Mitt Romney - Oct 5
Can We Believe Him - Mitt Romney - Oct 5
Facts are Clear - Mitt Romney - Oct 5
Ohio Jobs - Mitt Romney - Oct 5
New Normal - Mitt Romney (SPAC) - Oct 4
Trust - Barack Obama - Oct 4
12 Million Jobs - Mitt Romney - Oct 4
Who Will Raise Taxes? - Mitt Romney - Oct 4
Decision - Mitt Romney (SPAC)- Oct 3
Security - Mitt Romney (SPAC)- Oct 3
Couldn’t Say it Better - Mitt Romney - Oct 3
Many Americans - Mitt Romney - Oct 3
Buried - Mitt Romney (RNC) - Oct 3
Fairy Tale - Mitt Romney (RNC)- Oct 3
Actually Happened - Mitt Romney (SPAC) - Oct 2
Mandatory - Barack Obama - Oct 2
Already Has - Mitt Romney - Oct 2
Legado - Mitt Romney - Oct 2
Confianza - Mitt Romney (SPAC) - Oct 1
4 Years - Mitt Romney (SPAC) - Oct 1
World - Mitt Romney (SPAC) - Oct 1
Since When - Barack Obama - Oct 1
Care - Barack Obama - Sep 29
Nuestra Comunidad - Mitt Romney - Sep 28
47 Percent (radio) - Barack Obama (SPAC) - Sep 27
My Job - Barack Obama - Sep 27
Bankrupt - Mitt Romney - Sep 27
Too Many Americans - Mitt Romney - Sep 27
Why? - Mitt Romney (RNC) - Sep 26
To Us - Barack Obama - Sep 26
GottaRegister.com - Barack Obama - Sep 26
Those People - Barack Obama (DNC) - Sep 26
Kindergarten - Mitt Romney (SPAC) - Sep 26
Promises - Mitt Romney (SPAC) - Sep 25
Fair Share - Barack Obama - Sep 25
El Candado - Barack Obama - Sep 25
A Crisis of Leadership - Mitt Romney (RNC) - Sep 25
Stand Up to China - Mitt Romney - Sep 24
Not One of Us - Barack Obama - Sep 23
No Taxes - Barack Obama - Sep 23
Mute Button - Mitt Romney - Sep 23
Since You’ve Been Gone - Mitt Romney (RNC) - Sep 22
By His Own Admission - Mitt Romney (RNC) - Sep 21
Salvara - Mitt Romney - Sep 21
Redistribution II - Mitt Romney - Sep 20
Least We Can Do - Mitt Romney - Sep 20
Preserving - Barack Obama - Sep 20
Disappearing - Mitt Romney (SPAC) - Sep 19
Doors - Barack Obama (SPAC) - Sep 19
Redistribution - Mitt Romney - Sep 19
War on Coal - Mitt Romney - Sep 19
Way of Life - Mitt Romney - Sep 19
47 Percent - Barack Obama - Sep 18
Pay the Bills - Barack Obama - Sep 18
Prairie Fire - Mitt Romney - Sep 18
Next - Mitt Romney (SPAC) - Sep 18
Tires - Barack Obama - Sep 17
Dear Daughter - Mitt Romney - Sep 17
Failing American Families - Mitt Romney - Sep 17
The Romney Plan - Mitt Romney - Sep 17
The Question - Barack Obama - Sep 15
De Eso Nada - Barack Obama - Sep 14
Pagar La Cuenta - Barack Obama - Sep 14
The Cheaters - Barack Obama - Sep 14
Skips - Mitt Romney (SPAC) - Sep 14
Failing American Workers - Mitt Romney - Sep 13
Guide - Barack Obama - Sep 12
The Choice - Barack Obama - Sep 12
Won’t Say - Barack Obama - Sep 12
It’s Our Time - Mitt Romney (RNC) - Sep 12
Yo Pague - Mitt Romney - Sep 12
Whose Democratic Party? - Mitt Romney (SPAC) - Sep 12
Words - Mitt Romney (SPAC) - Sep 12
Obama’s Wall Street - Mitt Romney (SPAC) - Sep 11
We’ve Heard it All Before - Mitt Romney (RNC) - Sep 10
We the People - Barack Obama (SPAC) - Sep 8
Yo No Mas - Mitt Romney - Sep 8
The Breakup - Mitt Romney (RNC) - Sep 7
Deficit (Iowa) - Mitt Romney - Sep 7
Overregulation (Iowa) - Mitt Romney - Sep 7
New Hampshire - Mitt Romney - Sep 7
Defense (Ohio) - Mitt Romney - Sep 7
Gotta Tune In - Barack Obama - Sep 6
Gotta Vote - Barack Obama - Sep 6
Frustration and Division - Mitt Romney (RNC) - Sep 6
Janesville - Mitt Romney (SPAC) - Sep 6
La Separacion - Mitt Romney (RNC) - Sep 6
Give Me a Break - Mitt Romney - Sep 6
Decisión Clara - Barack Obama - Sep 5
Incomplete - Mitt Romney (RNC) - Sep 5
Forward? - Mitt Romney - Sep 5
16 Trillion - Mitt Romney (RNC) - Sep 4
Are You Better Off? - Mitt Romney (RNC) - Sep 4
Bumps in the Road III - Mitt Romney (RNC) - Sep 4
Pres. Carter, Pres. Obama - Mitt Romney (RNC) - Sep 4
Another Broken Promise - Mitt Romney - Sep 4
Heavy Load - Barack Obama - Sep 3
So Many Things - Mitt Romney (SPAC) - Sep 3
We’ve Heard it All Before - Mitt Romney (RNC) - Sep 3
We Must Replace Pres. Obama - Mitt Romney (SPAC) - Sep 3
Jerry from Ampad - Barack Obama - Aug 30
John from GST Steel - Barack Obama - Aug 30
Randy from Ampad - Barack Obama - Aug 30
Ryan: For a Stronger America - Mitt Romney (SPAC) - Aug 30
Olive - Barack Obama (SPAC)- Aug 28
Juntos - Mitt Romney - Aug 28
It Ain’t Right - Mitt Romney - Aug 26
Promises - Barack Obama - Aug 25
Clear Choice - Barack Obama - Aug 23
Children - Barack Obama - Aug 22
La Verdad (30) - Barack Obama - Aug 22
La Verdad - Barack Obama - Aug 22
Nothing’s Free - Mitt Romney - Aug 22
Never Happened - Mitt Romney (RNC) - Aug 22
Willing - Mitt Romney (RNC) - Aug 21
Staples: Ed - Mitt Romney - Aug 20
Debate - Mitt Romney (SPAC) - Aug 20
Richmond Times Dispatch on Welfare Reform - Mitt Romney - Aug 20
Facts - Barack Obama - Aug 17
The Same - Barack Obama - Aug 17
Small Minded - Barack Obama (SPAC) - Aug 17
Run Joe Run - Mitt Romney (SPAC) - Aug 17
Anger and Division - Mitt Romney (RNC) - Aug 16
No Podemos Mas - Mitt Romney - Aug 15
Achievement - Mitt Romney (RNC) - Aug 15
Get Real - Barack Obama - Aug 14
Paid In - Mitt Romney - Aug 14
Hope and Change - Mitt Romney (RNC) - Aug 14
Not Working - Mitt Romney (RNC) - Aug 14
Long History - Mitt Romney - Aug 13
Another Month - Mitt Romney - Aug 13
Blatant - Barack Obama - Aug 10
Romney Would Knock the Wind out of Iowa Economy - Barack Obama - Aug 10
Protege El Sueno - Barack Obama - Aug 10
Scrap Steel - Barack Obama (SPAC) - Aug 10
America Deserves Better - Mitt Romney - Aug 10
Cancer - Mitt Romney - Aug 10
Son of Boss - Barack Obama - Aug 9
Be not Afraid - Mitt Romney - Aug 9
Reagan: Freedom Leads to Prosperity - Mitt Romney (SPAC) - Aug 9
Women are Worried - Barack Obama (DNC) - Aug 8
Dubious - Barack Obama - Aug 8
State Sponsors of Plouffe - Mitt Romney (RNC) - Aug 8
Obama: A One Term Proposition - Mitt Romney - Aug 8
Understands - Barack Obama (SPAC) - Aug 7
Right Choice - Mitt Romney - Aug 7
Cherished Relationship - Mitt Romney - Aug 5
Its Just Not Getting Better - Mitt Romney - Aug 5
Important - Barack Obama - Aug 4
Its Been Four Years - Mitt Romney (RNC) - Aug 3
Balanced - Barack Obama - Aug 2
Muchisimo - Barack Obama - Aug 2
Stretch - Barack Obama - Aug 2
Focus - Mitt Romney - Aug 2
Dream - Mitt Romney - Aug 1
Email Evidence - Mitt Romney (RNC) - Aug 1
Next Year, Pres. Romney in Jerusalem- Mitt Romney - Aug 1
Worried - Barack Obama - Jul 31
Believe in Our Future- Mitt Romney - Jul 31
The Right Kind of Leadership - Mitt Romney - Jul 30
Olympics - Mitt Romney (SPAC) - Jul 30
Imagine (radio) - Mitt Romney - Jul 27
Again - Mitt Romney (RNC) - Jul 27
Postcards - Mitt Romney (SPAC) - Jul 27
Worked? - Mitt Romney (RNC) - Jul 27
I Believe - Barack Obama - Jul 27
It Worked - Mitt Romney - Jul 26
Replay - Mitt Romney (SPAC) - Jul 25
Women’s Choices - Barack Obama - Jul 26
These Aren’t Gaffes? - Mitt Romney (RNC) - Jul 24
Build - Mitt Romney (SPAC) - Jul 24
Suffered - Mitt Romney (SPAC) - Jul 23
Tampered - Barack Obama - Jul 23
The Choice - Barack Obama - Jul 23
These Hands - Mitt Romney - Jul 20
Smoke - Mitt Romney (SPAC) - Jul 19
The Busiest President - Mitt Romney (RNC) - Jul 19
Where Did All the Money Go? - Mitt Romney - Jul 18
Romney: Dancing Around the Issues I - Barack Obama (DNC) - Jul 18
Romney: Dancing Around the Issues II - Barack Obama (DNC) - Jul 18
Makes You Wonder - Barack Obama - Jul 17
McCain: Palin Was Better VP Candidate than Romney - Barack Obama (SPAC) - Jul 17
The Obama Connection - Mitt Romney (RNC) - Jul 17
Political Payoffs and Middle Class Layoffs - Mitt Romney - Jul 16
Hope and Change - Mitt Romney - Jul 15
Firms - Barack Obama - Jul 14
Time to Act - Mitt Romney (SPAC) - Jul 13
Your Turn - Barack Obama - Jul 13
What Happened? - Mitt Romney - Jul 13
Romney’s Secret Stash - Barack Obama (DNC) - Jul 12
Tried - Mitt Romney - Jul 12
Two Plans - Barack Obama - Jul 11
Obama’s War on Women - Mitt Romney - Jul 11
Obama: Outsourcer in Chief - Mitt Romney - Jul 11
Los Invito - Mitt Romney - Jul 11
The Problem - Barack Obama - Jul 7
Step in the Right Direction - Mitt Romney - Jul 6
Excuses - Mitt Romney (SPAC) - Jul 6
Four Years of Failed Policies on China - Mitt Romney (RNC) - Jul 5
Believes - Barack Obama - Jul 3
Unpatriotic Debt - Mitt Romney (RNC) - Jul 3
Obama’s Middle Class Promise Gap - Mitt Romney - Jul 2
Just Another Broken Promise (RNC) - Mitt Romney - Jun 29
Not a Tax Increase? - Mitt Romney (SPAC) - Jun 29
Shame On You - Mitt Romney - Jun 29
Briefcase - Barack Obama (SPAC) - Jun 28
Day One, Job One #FullRepeal - Mitt Romney - Jun 28
La Decision Final - Mitt Romney (RNC) - Jun 28
Final Verdict - Mitt Romney (RNC) - Jun 28
Revealed (VA) - Barack Obama - Jun 26
Revealed (IA) - Barack Obama - Jun 26
Revealed (OH) - Barack Obama - Jun 26
America Doesn’t Need an Outsourcing Pioneer in the Oval Office - Barack Obama - Jun 24
Stage - Barack Obama (SPAC) - Jun 23
Since He’s Been Gone - Mitt Romney - Jun 22
First 100 Days (IA) - Mitt Romney - Jun 22
First 100 Days (OH) - Mitt Romney - Jun 22
First 100 Days (NC) - Mitt Romney - Jun 22
First 100 Days (VA) - Mitt Romney - Jun 22
First Law - Barack Obama - Jun 21
Mosaic - Barack Obama - Jun 20
Doing Fine - Mitt Romney (SPAC) - Jun 20
Come and Go - Mitt Romney - Jun 20
Nuestra FAmilia, Nuestra Economia - Mitt Romney (RNC) - Jun 20
Our Family, Our Economy - Mitt Romney (RNC) - Jun 20
Romney and Stage Stores: Every Layoff Counts - Barack Obama (SPAC) - Jun 19
Recover Our Country- Mitt Romney - Jun 19
Cristina Saralegui: Ciudado de Salud en FL - Barack Obama - Jun 18
Our Time - Mitt Romney - Jun 18
Wah Wahhh - Mitt Romney - Jun 15
Speeches - Mitt Romney (SPAC) - Jun 14
Looks Like a One Term Proposition - Mitt Romney - Jun 14
Mulligan - Mitt Romney (RNC) - Jun 14
Fewer of Me - Barack Obama (DNC) - Jun 13
Romney: Out of Touch - Barack Obama - Jun 13
Lost Focus - Mitt Romney (RNC) - Jun 13
The Only One’s Affected? - Mitt Romney - Jun 12
Romney’s "Job Plan" - Barack Obama - Jun 12
Number One - Barack Obama - Jun 12
Lederazgo Solido - Mitt Romney - Jun 11
Romney Doubles Down - Barack Obama - Jun 11
Romney En Sus Propias Palabras (FL) - Barack Obama (SPAC) - Jun 11
Jolt - Mitt Romney - Jun 11
Donnie - Barack Obama (SPAC) - Jun 10
Fine? - Mitt Romney - Jun 10
Strong Leadership - Mitt Romney - Jun 8
Doing Fine - Mitt Romney (RNC) - Jun 8
Headwind - Mitt Romney - Jun 8
American Strength (NC) - Mitt Romney - Jun 7
Jobs - Barack Obama - Jun 7
Lilly Ledbetter on Paycheck Fairness- Barack Obama - Jun 6
Dismal - Mitt Romney - Jun 5
Deprimente - Mitt Romney - Jun 5
We’ve Heard it All Before - Barack Obama - Jun 4
Fear - Mitt Romney - Jun 4
Meanwhile - Mitt Romney (RNC) - Jun 4
A Better Day - Mitt Romney - Jun 1