PCL: Political Communication Lab, Stanford University
PCL: Political Communication Lab, Stanford University

Campaign 2008

Ads from all of the Democratic and Republican candidates are available in our Presidential Primary ad archive.

Presidential General Election Ads: Obama vs. McCain

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Campaign Ad URLs

One Letter - Vets for Freedom - Nov 4, 2008
Polaroid - Pennsylvania Republican Party - Nov 3, 2008
Bitter - Pennsylvania Republican Party - Nov 3, 2008
Nadler: Obama Lacks Political Courage - Republican Jewish Coalition - Nov 3, 2008
Delighted - Barack Obama - Nov 2, 2008
Slippery Slope 3.0 (web) - Republican National Committee - Nov 2, 2008
Judgement - Pennsylvania Republican Party - Nov 1, 2008
Slippery Slope 2.0 (web) - Republican National Committee - Nov 1, 2008
Better Off - Progressive Future - Nov 1, 2008
Odinga - Freedom’s Defense Fund - Oct 31, 2008
Murtha - Freedom’s Defense Fund - Oct 31, 2008
Draw The Line - Family Research Council - Oct 31, 2008
Not This Time - ACORN - Oct 31, 2008
Freedom - John McCain - Oct 31, 2008
Crisis - Right Change - Oct 31, 2008
Stooges (web) - Republican National Committee - Oct 31, 2008
Warner - John McCain - Cuts (radio) - Oct 31, 2008
Children - Bob Barr - Oct 31, 2008
Dear Mr. Obama - Republican Majority Coalition - Oct 31, 2008
Jeb - John McCain - Oct 30, 2008
Obama Praising McCain - John McCain - Oct 30, 2008
Don’t Vote Alone (web) - Barack Obama - Oct 30, 2008
Let’s Get to Work - MoveOn.org - Oct 30, 2008
Crist - John McCain - Oct 30, 2008
Slippery Slope (web) - Republican National Committee - Oct 30, 2008
Meghan - SEIU - Oct 30, 2008
Something - Barack Obama - Oct 29, 2008
Rearview Mirror - Barack Obama - Oct 29, 2008
Surgeon - Republican National Committee - Oct 29, 2008
Tormenta (spanish) - Republican National Committee - Oct 29, 2008
The Anti-RLet Freedom Ring - eagan - Oct 29, 2008
Magic Trick - Let Freedom Ring - Oct 29, 2008
Puzzle - Let Freedom Ring - Oct 29, 2008
Thank You Economy - Let Freedom Ring - Oct 29, 2008
Thank You Military - Let Freedom Ring - Oct 29, 2008
Obama: Lacking the Experience and Judgement to Lead - Republican Jewish Coalition - Oct 29, 2008
McCain: Hero, Maverick, Friend - Republican Jewish Coalition - Oct 29, 2008
Preconditions - John McCain - Oct 28, 2008
Special - John McCain - Oct 28, 2008
Tiny - John McCain - Oct 28, 2008
His Choice - Barack Obama - Oct 28, 2008
Keep the Change - Republican National Committee - Oct 28, 2008
Don’t Let Up (web) - Barack Obama - Oct 28, 2008
Compare - John McCain - Oct 27, 2008
Tim Kaine on Barack as a Father and Leader (radio) - Barack Obama - Oct 27, 2008
Obama and Wright: He Never Complained Once - National Republican Trust - Oct 27, 2008
Gianna Responds - BornAliveTruth.org - Oct 27, 2008
Life Savings - John McCain - Oct 26, 2008
New Subject - Barack Obama - Oct 26, 2008
More of the Same (web) - Democratic National Committee - Oct 26, 2008
Take Election Day Off (web) - Barack Obama - Oct 25, 2008
Gambling - Campaign Money Watch - Oct 25, 2008
Defining Moment - Barack Obama - Oct 24, 2008
Worse for Women - Planned Parenthood - Oct 24, 2008
Ladies and Gentlemen - John McCain - Oct 23, 2008
Try This - Barack Obama - Oct 23, 2008
Un Mensaje de Barack Obama (spanish) - Barack Obama - Oct 23, 2008
Frank Gaffney - Let Freedom Ring - Joe Biden - Oct 23, 2008
We Know You (web) - League of Conservation Voters - Oct 23, 2008
I am Joe (web) - John McCain - Oct 23, 2008
Crist - John McCain - Wealth (radio) - Oct 23, 2008
Just One Vote - Judicial Confirmation Network - Oct 23, 2008
TX Law Enforcement Officer (spanish) - National Rifle Association - Oct 23, 2008
Source of Hope (radio) - Matthew25.org - Oct 23, 2008
Tony Rezko - Republican National Committee - Oct 22, 2008
Sweat Equity - John McCain - Oct 22, 2008
One, Two, Three - League of Conservation Voters - Oct 22, 2008
Mug Shot - Winning Message Action - Oct 22, 2008
Part of the Problem - Let Freedom Ring - Oct 22, 2008
Erratic - Barack Obama - Oct 21, 2008
Obama Wants Social Security for Illegals - National Republican Trust - Oct 21, 2008
Truth Squad - National Rifle Association - Oct 20, 2008
Just Words - National Rifle Association - Oct 20, 2008
Imagine - National Rifle Association - Oct 20, 2008
Palin Fighting Efforts to Protect Polar Bear - Defenders of Wildlife - Oct 20, 2008
Trust - Barack Obama - Oct 20, 2008
Hillary is Right - Republican Jewish Coalition - Oct 20, 2008
Barney - Barack Obama - Oct 19, 2008
Golden Years - Barack Obama - Oct 18, 2008
McCain’s Robocalls (web) - Fight the Smears - Oct 17, 2008
It Gets Worse - Barack Obama - Oct 17, 2008
Joe the Plumber - John McCain - Oct 16, 2008
90 Percent - Barack Obama - Oct 16, 2008
Obama’s Plan: Driver’s Licenses for Illegals - National Republican Trust - Oct 16, 2008
Riesgo (spanish) - John McCain - Oct 16, 2008
Senator John McCain - Republican Majority Coalition - Oct 16, 2008
Fight - John McCain - Oct 15, 2008
Unethical - John McCain - Oct 15, 2008
Absolute Lie - Barack Obama - Oct 15, 2008
Whats the Difference Between Bush and McCain - SEIU - Oct 15, 2008
Gianna (spanish) - BornAliveTruth.org - Oct 15, 2008
Rules - Right Change - Oct 15, 2008
Fair - Right Change - Oct 15, 2008
Bailout - Right Change - Oct 15, 2008
Ayers Response (radio) - Barack Obama - Oct 14, 2008
What’s Your Obama Tax Cut? (web) - Barack Obama - Oct 14, 2008
Stand Up - Democratic National Committee - Oct 13, 2008
Water - League of Conservation Voters - Oct 13, 2008
Talk To Your Parents About John McCain - MoveOn.org - Oct 13, 2008
Guilt By Participation (web) - Republican National Committee - Oct 12, 2008
Obama’s Ties - Our Country Deserves Better - Oct 12, 2008
Who is John McCain? (web) - Democratic National Committee - Oct 10, 2008
Lose - Barack Obama - Oct 10, 2008
Palin’s Wolf Killing (web) - Defenders of Wildlife - Oct 10, 2008
ACORN - John McCain - Oct 10, 2008
Planned Parenthood and FOCA - Family Research Council - Oct 10, 2008
Ambition - John McCain - Oct 9, 2008
Stand (web) - John McCain - Oct 9, 2008
Tested - Barack Obama - Oct 9, 2008
Protecting Life - Family Research Council - Oct 9, 2008
McCain and the GI Bill - VoteVets.org - Oct 8, 2008
Ayers - John McCain - Oct 8, 2008
Mills - Barack Obama - Oct 8, 2008
Taketh - Barack Obama - Oct 8, 2008
Folks - John McCain - Oct 7, 2008
Trillion - Republican National Committee - Oct 7, 2008
Hypo - John McCain - Oct 6, 2008
The Subject - Barack Obama - Oct 6, 2008
Worried Sick - SEIU - Oct 6, 2008
Keating Economics - Barack Obama - Oct 5, 2008
Dangerous - John McCain - Oct 5, 2008
Negative Attack Ads (web) - Democratic National Committee - Oct 5, 2008
This Year - Barack Obama - Oct 4, 2008
Coin - Barack Obama - Oct 3, 2008
One Word - Barack Obama - Oct 3, 2008
Tax Cutter - John McCain - Oct 3, 2008
Can’t Explain - Barack Obama - Oct 3, 2008
Lies and Sighs - John McCain - Oct 2, 2008
Embarrass (web) - John McCain - Oct 2, 2008
Moose - MoveOn.org - Oct 2, 2008
Week - John McCain - Oct 1, 2008
Fraudulent (spanish) - John McCain - Oct 1, 2008
Better Off - John McCain - Oct 1, 2008
Spending Spree - Barack Obama - Oct 1, 2008
Skipped - Vets for Freedom - Oct 1, 2008
Barack Book (web) - Republican National Committee - Oct 1, 2008
Yes We Can - Right Change - Oct 1, 2008
Fought Reform - Right Change - Oct 1, 2008
Fighting - Right Change - Oct 1, 2008
Angry - Right Change - Oct 1, 2008
Judicial Network - Judicial Confirmation Network - Oct 1, 2008
Savagery - Defenders of Wildlife - Sep 30, 2008
Keating - Campaign Money Watch - Sep 30, 2008
Strong - John McCain - Sep 30, 2008
Rein - John McCain - Sep 30, 2008
Figured - Barack Obama - Sep 29, 2008
Empty Words - John McCain - Sep 29, 2008
Alaska’s Political Circus (web) - John McCain - Sep 29, 2008
Parachute - Barack Obama - Sep 29, 2008
Stem Cell Attacks (radio) - John McCain - Sep 29, 2008
Stem Cell (radio) - John McCain - Sep 29, 2008
Clean Coal (radio) - John McCain - Sep 29, 2008
Betting on McCain (web) - Democratic National Committee - Sep 28, 2008
Zero - Barack Obama - Sep 27, 2008
McCain is Right - John McCain - Sep 26, 2008
Promise - John McCain - Sep 25, 2008
A Stronger Economy - Barack Obama - Sep 25, 2008
My Friend’s Mess - MoveOn.org - Sep 25, 2008
Coal Miner (web) - John McCain - Sep 24, 2008
Rezko - Freedom’s Defense Fund - Sep 24, 2008
Mum - John McCain - Sep 23, 2008
Destination - Barack Obama - Sep 22, 2008
Foreign Vehicles - Barack Obama - Sep 22, 2008
No Hay Mayor Obligacion - Barack Obama - CO (spanish) - Sep 22, 2008
No Hay Mayor Obligacion - Barack Obama - FL (spanish) - Sep 22, 2008
No Hay Mayor Obligacion - Barack Obama - NM (spanish) - Sep 22, 2008
No Hay Mayor Obligacion - Barack Obama - NV (spanish) - Sep 22, 2008
Hunter - National Rifle Association - Sep 22, 2008
Pennsylvania Values - National Rifle Association - Sep 22, 2008
Veteran - National Rifle Association - Sep 22, 2008
Way of Life - National Rifle Association - Sep 22, 2008
Article - Barack Obama - Sep 21, 2008
Chicago Machine - John McCain - Sep 21, 2008
Promise - Barack Obama - Sep 20, 2008
Obama - John McCain - Chavez - Sep 19, 2008
Obama - John McCain - Chavez (spanish) - Sep 19, 2008
Nothing New - John McCain - Sep 19, 2008
Need Education - Barack Obama - Sep 18, 2008
Who Advises - Barack Obama - Sep 18, 2008
Patriotic Act - John McCain - Sep 18, 2008
Jim Johnson - John McCain - Sep 18, 2008
Advice - John McCain - Sep 18, 2008
Ohio Jobs - John McCain - Sep 18, 2008
Michigan Jobs - John McCain - Sep 18, 2008
Wright - Freedom’s Defense Fund - Sep 22, 2008
Tony Hall (radio) - Matthew25.org - Sep 18, 2008
Sold Us Out - Barack Obama - Sep 16, 2008
Plan for Change - Barack Obama - Sep 16, 2008
Foundation - John McCain - Sep 16, 2008
Enough is Enough - John McCain - Sep 16, 2008
My Friends - MoveOn.org - Sep 16, 2008
Commitment vs. Rhetoric (spanish/radio) - Republican National Committee - Sep 16, 2008
Dos Caras (spanish) - Barack Obama - Sep 15, 2008
Burden - Barack Obama - Sep 15, 2008
Fundamentals - Barack Obama - Sep 15, 2008
Crisis - John McCain - Sep 15, 2008
Gianna - BornAliveTruth.org - Sep 15, 2008
Right Change - Right Change - Sep 15, 2008
McCain Says We’re Better Off - SEIU - Sep 13, 2008
Change or More of the Same? (radio) - Republican National Committee - Sep 12, 2008
Symbols of Hope - John McCain - Sep 12, 2008
Stem Cell (radio) - John McCain - Sep 12, 2008
Which Side Are They On? (spanish) - John McCain - Sep 12, 2008
Honor - Barack Obama - Sep 14, 2008
His Administration - Barack Obama - Sep 12, 2008
Brutal - Defenders of Wildlife - Sep 12, 2008
It’s Over - Barack Obama - Sep 11, 2008
Disrespectful - John McCain - Sep 11, 2008
Still - Barack Obama - Sep 11, 2008
Real Change - Barack Obama - Sep 11, 2008
Distorts - Planned Parenthood - Sep 11, 2008
Bush-MDemocratic National Committee - cCain: More of the Same Wolves (web) - Sep 10, 2008
Fact Check - John McCain - Sep 10, 2008
Naked Lies - Barack Obama - Sep 9, 2008
Education - John McCain - Sep 9, 2008
Lipstick - John McCain - Sep 9, 2008
What Kind? - Barack Obama - Sep 9, 2008
Not Mavericks - Barack Obama - Sep 8, 2008
Original Mavericks - John McCain - Sep 7, 2008
Kwami - Freedom’s Defense Fund - Sep 6, 2008
Temple - Republican National Committee - Sep 5, 2008
More - Democratic National Committee - Sep 4, 2008
90% Bush (web) - Democratic National Committee - Sep 3, 2008
Alaska Maverick - John McCain - Sep 3, 2008
Recovery - Republican National Committee - Sep 3, 2008
Expensive Plans - Republican National Committee - Sep 2, 2008
Same - Barack Obama - Aug 30, 2008
Scranton - Barack Obama - Aug 29, 2008
Revitalize - Barack Obama - Aug 29, 2008
No Change - Barack Obama - Aug 29, 2008
Convention Night - John McCain - Aug 28, 2008
Home - South Carolina GOP - Aug 28, 2008
Remote Control (web) - John McCain - Aug 27, 2008
Tiny - John McCain - Aug 26, 2008
I am the Surge - Vets for Freedom - Aug 26, 2008
Why is McCain Talking about the Sixties? - Barack Obama - Aug 25, 2008
Right - Republican National Committee - Aug 25, 2008
Don’t Know Much - Barack Obama - Aug 22, 2008
Debra - John McCain - Aug 22, 2008
Passed Over - John McCain - Aug 22, 2008
Joe Biden on Barack Obama - John McCain - Aug 22, 2008
Out of Touch - Barack Obama - Aug 22, 2008
Higher - John McCain - Aug 22, 2008
Commitment vs. Rhetoric (spanish/radio) - Republican National Committee - Aug 22, 2008
Housing Problem - John McCain - Aug 21, 2008
Know Enough - American Issues Project - Aug 21, 2008
Seven - Barack Obama - Aug 21, 2008
Never - Barack Obama - Aug 20, 2008
Better Off - Barack Obama - Aug 20, 2008
Backyard - Barack Obama - Aug 20, 2008
Millions (radio) - John McCain - Aug 19, 2008
Recipe (spanish/radio) - John McCain - Aug 19, 2008
Three Times - Barack Obama - Aug 19, 2008
Dangerous - Barack Obama - Aug 19, 2008
Pocket - MoveOn.org - Aug 19, 2008
How Much Time Should She Do? - Winning Message Action - Aug 18, 2008
Maybe - John McCain - Aug 15, 2008
Tax Man - John McCain - Aug 15, 2008
Families - Matthew25.org - Aug 14, 2008
Punch - Barack Obama - Aug 13, 2008
Fix the Economy - Barack Obama - Aug 12, 2008
Three Bedroom Ranch- Barack Obama - Aug 13, 2008
Fan Club (web) - John McCain - Aug 12, 2008
Fat Cat - Barack Obama - Aug 12, 2008
Book - Barack Obama - Aug 12, 2008
Embrace - Barack Obama - Aug 10, 2008
Backyard (NV) - Barack Obama - Aug 9, 2008
Painful - John McCain - Aug 8, 2008
Recipe (radio) - John McCain - Aug 8, 2008
¿Estás listo para Obama? (spanish/radio) - John McCain - Aug 8, 2008
Hands - Barack Obama - Aug 7, 2008
Family - John McCain - Aug 6, 2008
Original - Barack Obama - Aug 6, 2008
McCain: Get to Work (web) - MoveOn.org - Aug 6, 2008
Broken - John McCain - Aug 5, 2008
Low Road Express- Barack Obama - Aug 4, 2008
Pocket - Barack Obama - Aug 4, 2008
The One (web) - John McCain - Aug 1, 2008
Obama Forgot Latin America (web) - John McCain - Aug 1, 2008
Gimmick (web) - MoveOn.org - Jul 30, 2008
Full Nelson - Sierra Club - Jul 30, 2008
Low Road - Barack Obama - Jul 30, 2008
Celeb - John McCain - Jul 30, 2008
Troops - John McCain - Jul 26, 2008
Iraqi Freedom - VoteVets.org - Jul 23, 2008
Pump - John McCain - Jul 21, 2008
Troop Funding - John McCain - Jul 18, 2008
All In Your Head (web) - MoveOn.org - Jul 17, 2008
Timeline (web) - MoveOn.org - Jul 16, 2008
Out of Touch - MoveOn.org - Jul 15, 2008
Twiddling Thumbs on Gas Prices (web) - FreedomsWatch.org - Jul 14, 2008
America’s Leadership - Barack Obama - Jul 14, 2008
God’s Children (web) - John McCain - Jul 10, 2008
God’s Children (spanish/web) - John McCain - Jul 10, 2008
New Energy - Barack Obama - Jul 8, 2008
Love - John McCain - Jul 7, 2008
Jobs for America (web) - John McCain - Jul 7, 2008
Obama’s Iraq Problem - Republican National Committee - Jul 7, 2008
Jobs First? (web) - Democratic National Committee - Jul 6, 2008
Our Values (spanish/radio) - John McCain - Jul 2, 2008
Colombia Free Trade (spanish/radio) - John McCain - Jul 2, 2008
Colombia Free Trade (web) - John McCain - Jun 30, 2008
Dignity - Barack Obama - Jun 30, 2008
Seal (web) - John McCain - Jun 27, 2008
Purpose - John McCain - Jun 26, 2008
Dr. No (web) - John McCain - Jun 25, 2008
Energy Security (web) - John McCain - Jun 23, 2008
Obama Trading in Contradictions (web) - Republican National Committee - Jun 20, 2008
Country I Love - Barack Obama - Jun 19, 2008
Global - John McCain - Jun 16, 2008
Cuba Prisoners (spanish/radio) - John McCain - Jun 9, 2008
The McCain File - Campaign Money Watch - Jun 8, 2008
Safe - John McCain - Jun 5, 2008
McCain’s Lobbyist Friends (web) - Democratic National Committee - Jun 5, 2008
Obama’s Money Man (web) - Republican National Committee - Jun 4, 2008
Experience (web) - Republican National Committee - Jun 3, 2008
Democrats vs. Obama (web) - Republican National Committee - Jun 3, 2008
Estamos Unidos (spanish/radio) - John McCain - Jun 3, 2008
Obama: When Did You Last Visit Iraq? - Vets for Freedom - May 28, 2008