PCL: Political Communication Lab, Stanford University
PCL: Political Communication Lab, Stanford University

Campaign 2004: Bush vs. Kerry

The Youth Vote


Every Vote Counts! A Non-Partisan Handbook for New Voters

PCL produced a multimedia CD during the 2004 campaign targeted to young voters. EVC presents substantive information about the presidential candidates and includes a variety of politically-themed games and contests.

Candidates and the Issues


Vote 2004: Presidential Candidates in Their Own Words

This Macromedia Flash presentation covers the policy positions and campaign ads of George W. Bush and John Kerry. The primary source material consists of excerpts from the candidates' speeches and issue platforms.

General Election

All the ads from the Presidential election are available in our Bush vs. Kerry Presidential Election Ad Archive

Primary Election

Campaign 2004: Presidential Primary section of the site contains campaign ads as well as the issue positions of George W. Bush and the Democratic Candidates for president.