Political Campaigns

• Media Politics: A Citizen's Guide
  Book provides the first comprehensive account of the causes and consequences of image-based politics. Second edition now available.
• Negative Advertising
  View advertising manipulations and read an excerpt from Going Negative: How Political Advertisements Shrink and Polarize the Electorate.

Campaign 2016

• Presidential General Election Ads
• Democratic Presidential Primary Ads
• Republican Presidential Primary Ads

Campaign Archive

• Campaign 2012:Obamacare Ads
• Campaign 2012: Presidential Election Ads
• The 2012 Elections: Why Obama Won and the Implications for Governance
  Symposium featured Dan Balz, Washington Post, Matthew Kaminski, the Wall Street Journal, David Brady, Hoover Instution, Douglas Rivers, YouGov/Polimetrix. Moderated by Shanto Iyengar, Political Communication Lab.
• Campaign 2010: California Senate - General Election
  View radio and TV ads from Barbara Boxer(D) and Carly Fiorina(R)
• Campaign 2010: Governor of California - General Election
  View radio and TV ads from Jerry Brown(D) and Meg Whitman(R)
• Campaign 2010: Governor of California - Republican Primary
  View radio and TV ads from Steve Poizner and Meg Whitman
• Campaign 2008: Presidential Election: McCain vs. Obama
  Over 700 ads from the primary and general election campaigns are available.
• 2006 California Gubernatorial: Angelides vs. Schwarzenegger
  Ads from the general election and democratic primary (Angelides vs. Westly)
• 2004 Presidential Campaign: Bush vs. Kerry
  View the "Every Vote Counts!" youth-oriented CD containing ads and issue positions of Bush and Kerry. Ads and multimedia presentations from the democratic primary campaign (Clark, Dean, Edwards, Kerry & Kucinich).
• 2003 California Gubernatorial Special Election: Schwarzenegger vs. Davis
  Debates and ads from the election to recall Gray Davis and elect a new Governor of California (Arnold Schwarzenegger).
• 2002 California Gubernatorial Davis vs. Simon
• 2000 Presidential Campaign: Bush vs. Gore
  PCL produced a multimedia Ebook consisting of a collection of speeches and ads from the Presidential campaign on CD. Campaign commercials from several candidates and organizations involved in the 2000 election cycle are available online.
• 1994 California Gubernatorial: Wilson vs. Brown